Clear the noise.
Build the engine.
Scale the business.

I am a Strategic Marketing Director who helps B2B companies stop wasteful spend, align their messaging with sales, and build predictable revenue pipelines.

When B2B companies scale, marketing often devolves into a chaotic mix of disconnected tactics, "zombie" paid ads, and friction with the sales team. You are spending money, generating traffic, and creating content—but you aren't seeing a predictable return on investment. You don't need a new logo or a trendy funnel. You need subtraction. You need clarity.

Most businesses don't need more marketing. They need a tourniquet.

The 90-Day Marketing Clarity OS

I developed a proprietary framework to step into chaotic marketing environments, stop the financial bleeding, and build a machine that actually closes deals. Here is how we execute the first 90 days:

02 The Rebuild

Days 31–60: We build the foundation. We create highly targeted landing pages, optimize conversion paths, and develop the custom collateral your sales team actually needs to engineer buyer urgency.

03 Targeted Velocity

IDays 61–90: We turn the tap back on. We launch highly specific, in-market campaigns designed to drive measurable ROI, not just vanity metrics.

01 Triage & Audit

First 30 Days: We pause failing ads, kill draining funnels, and audit the CRM. We stop the waste and find out exactly where your budget is going.

The Proof

Proven Results: Driving a Record-Breaking Sales Year

Recently, I deployed the Marketing Clarity OS for a complex B2B brand. By stopping the "spray and pray" tactics and rebuilding the sales alignment engine, we achieved the following

Shifted web traffic to 85% highly qualified, in-market buyers.
Drove a >40% YoY increase in qualified lead volume.
Contributed directly to a 5% lift in the sales closing rate.
Delivered the most successful revenue year in the company's history.

Meet Michael McAteer

I am a creative-turned-marketing leader with over 15 years of experience. My background uniquely blends high-end visual design (BFA), mass communication (MA), and behavioral sociology (MA).

I don't just look at a spreadsheet; I understand the psychology of the buyer, and I have the operational experience to build the systems that make them convert.

Ready to clear the noise?

Whether you are looking for a full-time marketing leader or strategic fractional guidance, let's connect and see if my operator approach aligns with your growth goals.

CONTACT MICHAEL

Download The Clarity Blueprint.